Comfortable, unique, flexible, attractive and durable. Just about covers it, huh? Women who use the Flexi clip say it is so comfortable, they forget they are wearing it. Unique: since the Flexi clip needs to be demonstrated through personal demonstrations, this makes marketing it through the usual sales channels-stores, television etc- a no-go. Flexible-bend the heck out of it, really does flex around the hair. Attractive-women claim all the time that they get stopped by strangers asking where the got that “thing” in their hair. Finally Durable-since we have been marketing the Flexi clip for years, we know they last since we see repeat customers year after year singing their praises for the Flexi.

So here we have this amazingly flexible figure-eight: what else could we do? Make it fold in half, put a clasp on it and bend it around hair, scarves, even napkins. The Flexi ORings are simple, functional attractive, sound familiar?

So here is a no-brainer: we have tons of beads, we really like to focus on hair, hmm, how about a hairband? We say yes and choose sharply faceted crystal beads that exude quality and just the right amount of sparkle. >From gunmetal to crystal aurora borealis, our color choices are perfect for everyday to after dark.

The shape of the figure-8 resembles the eternity symbol. We believe this design shape would be “in-style” for …eternity. (Ok a little bold but you have to admit is does look timeless and unique at the same time.) Bling it up or choose simpler designs for an everyday look, the Flexi-lets are timeless.

After many years of sharing the Flexi Clip, we began to see trends that emerged. Some of those trends involved the design element of the Flexi Clip. Some centerpieces reordered constantly year after year. We decided to use these design elements in the Necklace line to complement the Flexi line. We had customers asking: Are you going to do a complementary accessory line with the same motifs as you have in the Flexi line? We said yes..look familiar?

So you have to where this badge at work but it really isn’t exactly a fashion statement. The alternative: the Flexi Badge Holder-beaded with our most popular centerpiece motifs.

We purposefully went for simplicity. Whenever possible, making a statement and expressing ourselves to the world around us is “key.” At Lilla Rose we want to offer you every possibility to let yourself be known. These keychains allow you a simple yet effective way to do this in style.